Finding profundity in the most unusual places.
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"By a sleep to say we end
You will note the highly stylized form of writing. (Im not a big fan of ending a sentence with a preposition though; it almost feels like you are left hanging at a cliff.) Someone with a taste for the finer styles of the written language most often will produce beautiful prose.
Are we being serious or frivolous, casual or formal, sweet or stuffy? How many times have you come across blogs where authors are condescending or judgmental, dismissive or irritated? Example from my own blog- the last quote unintentionally adds a condescending tone to the whole article.
It is not a prerequisite that the author is knowledgeable in the subject, but is he using sound logic? Do facts or examples augment his reasoning? Is the argument structured? Is there a summary? Most often we remember to have a structure, but forget micro level details- correctness, relevance, and whether pertinent facts have been omitted. For bloggers especially, subjects cannot be too broad and the discussion has to be well organized. If you a post a long article, as I did last week, rest assured no one is going to read it!
Do you add links to sources of information you use? Do you use quotes, indentation etc to delineate your original sentences from someone else's?
Did you overlook spelling and grammar mistakes?
Can you think of anything else that makes some blogs very good reads?